• BEST IN STATE—Senior Courtney Schoen Lewis was named Best PR Student in Utah. Story
  • CROWBAR—Athletes compete in annual Crowbar backcountry race in Logan Canyon. CHRISTIAN HATAHWAY
  • HINDU FESTIVAL—Hundreds of Hindus and friends gather for annual Holi Festival of Colors in Spanish Fork. DANA IVINS
  • RAINBOW CELEBRATION—Holi celebrants joyfully paint themselves at Hindu festival. DANA IVINS
  • HUT! HUT! HUT!—ROTC teams compete in Ranger Challenge at Camp Williams. ALISON OSTLER. Story
  • SNOWBARD JAM—Boarders show their stuff on the Quad during Entrepreneur Week. CASSIDEE J. CLINE. Story
  • SNOWBOARD TRICKS as hotdoggers show off on the Quad during Entrepreneur Week. CASSIDEE J. CLINE. Story
  • WINTER A and the American flag over a snowy USU campus. WHITNEY PETERSON
  • QUADVIEW—A springtime view of the USU Quad and Old Main from atop the business building.
  • PRESS CONFERENCE—USU President Stan Albrecht briefing journalism students. CHRIS ROMRIELL. Story
  • HIGH-HEELIN’ IT—Men in high heels and their female supporters walk a mile to protest sex abuse. TY ROGERS
  • ELK PICNIC—Elk and humans mingle at the winter refuge at Blacksmith Fork's Hardware Ranch. CARESA ALEXANDER. Story

No more Old Main? USU rebranding will embrace 33 campuses, drop Logan focus

October 12th, 2015 Posted in USU Life

OGE_oldmainwelcome1

By Natalie Deaver
thenataliejill.wordpress.com

Goodbye Old Main.

The iconic symbol is being sidelined in favor of a more general Utah State University logo as part of an initiative designed to represent all 33 USU campuses equally.

Utah State’s Old Main logo will not disappear completely, but will reserved for “many of our publications and letterhead,” said Katie Nielsen, the director of admissions at Utah State.

The goal of the initiative, which began in August, is to “provide an education no matter a student’s circumstance or location,” said Lance Leatham, the manager of all marketing projects geared toward recruiting high school students to attend Utah State.

One way the change is taking effect is by replacing the Old Main logo with the U-State symbol on the shirts of the Utah State University Ambassadors, a group of students who represent the school to pro
spective students. By using the universal U-State symbol the Ambassadors from the different campuses will be more closely associated with each other and will be able to recruit for USU as one unit.

“We want to be USU regardless of the location and are trying to make sure publications, signage, etc., look similar and are all branded Utah State,” Nielsen said.

It’s not just about looks. The rebranding will also impact how the Utah State Ambassadors talk to potential students.

“A major change the rebranding has brought this year is that they are no longer allowed to say ‘up at school’ or anything that would suggest they attend the campus in Logan,” said Erica Johnson, a second year ambassador for Utah State University’s Logan Campus.

“The ambassador supervisors say if the high school students are unsure about which campus you attend then you have done a good job,” Johnson said.

The steps being taken to begin standardizing the campuses include “centralizing all graphic designers and marketing managers within one organization, creating a brand style guide, frequent meetings with the marketing managers from different regional campuses, and careful use of logos and language,” Leatham said. This will help to emphasize that no matter which campus a student may attend the quality of education and degree will remain the same.

“USU has options for students in every situation and now we have the opportunity to present those options as a whole rather than individually,” Nielsen said.

-mdl/mr

Sorry, comments for this entry are closed at this time.