• BEST IN STATE—Senior Courtney Schoen Lewis was named Best PR Student in Utah. Story
  • CROWBAR—Athletes compete in annual Crowbar backcountry race in Logan Canyon. CHRISTIAN HATAHWAY
  • HINDU FESTIVAL—Hundreds of Hindus and friends gather for annual Holi Festival of Colors in Spanish Fork. DANA IVINS
  • RAINBOW CELEBRATION—Holi celebrants joyfully paint themselves at Hindu festival. DANA IVINS
  • HUT! HUT! HUT!—ROTC teams compete in Ranger Challenge at Camp Williams. ALISON OSTLER. Story
  • SNOWBARD JAM—Boarders show their stuff on the Quad during Entrepreneur Week. CASSIDEE J. CLINE. Story
  • SNOWBOARD TRICKS as hotdoggers show off on the Quad during Entrepreneur Week. CASSIDEE J. CLINE. Story
  • WINTER A and the American flag over a snowy USU campus. WHITNEY PETERSON
  • QUADVIEW—A springtime view of the USU Quad and Old Main from atop the business building.
  • PRESS CONFERENCE—USU President Stan Albrecht briefing journalism students. CHRIS ROMRIELL. Story
  • HIGH-HEELIN’ IT—Men in high heels and their female supporters walk a mile to protest sex abuse. TY ROGERS
  • ELK PICNIC—Elk and humans mingle at the winter refuge at Blacksmith Fork's Hardware Ranch. CARESA ALEXANDER. Story

PR executive offers guide to professional success

October 28th, 2010 Posted in Arts and Life

By Hanna Hansen

LOGAN—A Salt Lake City media relations executive came to Utah State this week to give public relations and marketing students tips on achieving career success.

“Have a racehorse mentality,” Tim Brown, a partner at Richter7, told about 35 students at a lunch meeting of the Public Relations Student Society of American (PRSSA). “Show up to work a little earlier and leave a little later; and at work, work.”

Among the attributes of a “fabulous pro,” Brown said—talent, originality, creative ideas, sound judgment, dependability, communication skills, a strong sense of responsibility and a sense of humor.

“The ‘like factor’ is also key,” Brown said. Co-workers enjoy being around people with a high “like factor,” he said, and don’t worry about little mistakes they make.

The Richter7 executive also shared attributes employers look for in a promising employee. He listed feistiness, a creative mind, good judgment, professional appearance and the ability to thrive in a fast-changing environment.

Richter7 was founded in 1971 and has been named Utah’s “Best of State” advertising agency for the past seven years. Richter7 specializes in advertising, design, interactive work and public relations for local, regional and national clients. Brown focuses on PR and getting clients exposure in the national media.

USU’s chapter is a member of the national PRSSA organization, made up of future media relations professionals. The student group connects its members to the professional PR world through a variety of real-world activities and projects, including inviting professionals to speak on campus.

The Utah State University PRSSA has been recognized at the national level and has twice won bids to host the Mountain West Regional PR Conference in Logan each spring.

USU PRSSA aims to create an interactive learning environment for students interested in public relations, marketing, networking with professionals, and gaining hands on experience before graduation.

For more information please contact USU PRSSA at usu.prssa@gmail.com.


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