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TV station looking for local talent to share music videos

April 23rd, 2011 Posted in Business

By Rhett Wilkinson

LOGAN—Local television station KUTA TV-8 is seeking to develop a new TV show based on music videos produced by representatives from Cache Valley—and station manager Jeremy Threlfall and the team believe they have the right man to spark the project.

Threlfall said the music videos will be compiled in a weekly program that will air on Comcast 118, USU Cable 61, Airwaves 8.1 and websites such as KUTATV8.com, cachevalley.com and loganutah.com.

“We’re trying to have a way for people to brighten the world, and share their story and what’s important to them,” said Threlfall, adding that the music must be original so to avoid any copyright problems. “We want this program to be a venue for local musicians to be able to share their stuff.”

Threlfall said anyone of any age is invited to “share in the community channel.”

“We want to help people be more involved in the music brand,” Threlfall said. “We hope to increase the brands in Cache Valley. We’d love to have entertainment provided by locals—any type of subject—a community channel ran by community people.”

KUTA TV-8 has laid the groundwork by recruiting Kevin Kula, a San Diego native who graduated from Utah State University with a degree in music composition in 2008. Kula’s brand of piano, orchestra and Broadway songs has been heard on radio stations in several U.S. cities, including Phoenix, Ariz., as well as on a more international scale, including Toronto and Madrid. Kula’s work once made a top-10 listenership list within a U.S. city.

Kula said he recognizes that the fledgling show can be the pad for a career he’s still trying to launch.

“I’m not a big name, but I’m on the way and I need pieces to fall in place, but slowly and surely they are,” he said. “Every effort is success, but step-by-step I’m getting closer to that (big-name status).”

It’s a work in progress for Kula, whose career advancements can largely be attributed to Threlfall’s assistance. Kula met Threlfall’s brother at the Nelson Fieldhouse at USU six years ago. Such a meeting led Kula to find himself recording in Threlfall’s family home in Richmond. The basement operation has led to a music agency which has spanned several cities since, including a career website at www.kevinkula.com.

Kula is confident that his career will continue to rise in a region of the state that the performer described as “educated” when it comes to quality music.

“People in Logan know good music—not just entertaining, but wholesome and ethical music,” said Kula before adding that while one of his most recent concert drew a sellout in Logan, the same show saw a more than half the attendees in Ogden. “I’ve tried shows in Ogden, but it doesn’t work like it does here. “

Kula said that quality taste in music reflects the skills of many in the city and surrounding areas.

“There is a huge talent pool of musicians in Logan,” he said. “I can look for an instrumentalist here, and find one, no problem. People are educated and into music in that valley.”

Threlfall falls into that group, said Kula, before expressing his gratitude to both begin and continue his lyrical journey with the station manager.

“We complement each other so well,” Kula said. “You can’t have a show with all vocals and so forth—you must mix it up. [Threlfall] owns that type of music, the popular stuff. Along with the incredible talent he has, I fancy it up and complement it. I help it sound better and add more variety to the shows. He’s been really successful on his own, but with us putting on a show together, we’re that much better.”

It’s a duo Kula hopes will turn a personal career into a more than dynamic one.

“Pursuing a music career is hard work, so I’m committed,” he said. “But with a goal in mind, no one’s gonna stop you. So no one’s gonna stop me.” A determination that Threlfall is glad to hear as he seeks the station’s next move forward.

“Everyone seems to want to share something on TV or YouTube, so definitely, it not hard to find something, whether punk rock or anything, that can have appeal to everybody,” he said. “We definitely don’t want just one kind of music. Even the elderly can try out. It sounds stereotypical, like we’re only into the younger generation, but we want for older people to create music videos for our show.”

Threlfall is confident that with such variety, the station can branch out to the valley they way Kula has done with his musical taste.

“We hope to be a major voice for Cache Valley to share their stories with the world,” he said. “We want to be the means to be able to do that.”


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