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Liz Butcher’s Bunches: Thinking ‘outside the jar’ about jams

November 15th, 2009 Posted in Business

By Cassidee Cline

LOGAN–Jam has been the favorite toast and waffle topper for many years. One Logan resident has decided to turn the table on traditional jams by mixing the fruit with more than just sugar.

Liz Butcher has been canning and selling a variety of savory and sweet jams for over a year. DSC_0200Butcher started as a pastry chef for Crumb Brothers Bakery, and selling produce she grows at home at the Cache Valley Gardner’s Market.

“The vegetable selling end of the market is always overrun,” Butcher said.  Instead of letting the produce go to waste she would can and save what was left. “I thought I’d like to turn this into some profit. There are a lot of people who sell vegetables so I always have excess. I am a pastry chef and I love to play with food and make unique things, so I started selling jams.”

Her business, Butcher’s Bunches, focuses on making traditional and also savory fruit jams.  Thinking outside of the jar, Butcher has made variations of jams mixed with chocolate, peppers and even garlic.

Chocolate raspberry jam, Butcher said, is one of the best-selling jams she makes. “It’s a different taste,” she said. “People either love it or they hate it.”

Her jams add a unique flavor to the table with mixes like chocolate pear a l’orange DSC_0202which is a fusion of pears, chocolate, and orange. Her jams are not limited to toast in the morning, she said, pear a l’orange is good on a baguette with sharp cheddar cheese or used as a glaze melted over a roasted chicken. Her black raspberry garlic smash, a mixture of blackberries and garlic, she said is great on a baguette with cream cheese or as a glaze on any meat. “Let your imagination go wild,” Butcher said.

All of her jams, she said, are 99 percent made with local Utah fruit or vegetables and sell for around $7 a jar.  All the ingredients are made and bought in Utah, including the chocolate, made by Amano in Orem.

“I’m very big on supporting local businesses,” Butcher said. “I think that’s what’s brought a lot of a attention to my company.”

Butcher’s Bunches has spurred a lot of attention in Cache Valley over the past year. Butcher said she started with selling her jams at the Gardener’s Market, held every Saturday from Mother’s Day weekend until mid-October. Recently Caputo’s Market and Deli has put her jams on the shelves. Butcher said she is also negotiating on selling her chocolate raspberry at Le Beau’s of Bear Lake, and other jams at specialty stores in Salt Lake.

Her business, Butcher said, has allowed her a chance to showcase her jams during Winter Fest at the Bullen Center sponsored by the Gardener’s Market. Winter Fest is held Dec. 4 and 5 upstairs at the Ellen Eccles Theatre on Main Street in Logan.  The event showcases 25 different artisans and Butcher is one of the few food vendors invited to come. “You are lucky to get into that one,” Butcher said.

Though a few local businesses are selling her jams on the shelves, Butcher said she primarily sells out of her own home. Christmas is usually her biggest selling point of the year, she said.  A lot of people use the jams as a holiday gift and Butcher has to make sure she is stocked up for the winter.

Many of the fruits and vegetables come from her own garden, but what she doesn’t have she buys from local farmers in Lindon and Brigham. During the different fruit and vegetable seasons, Butcher says she stocks up and buys all that she can from the different farmers.  At home, Butcher has five freezers packed full of fruit to help get through the winter.

Most of the time, since fruit is seasonal, she said, people will email and ask what Butcher has in stock.  She also does special orders for anyone who asks.  Currently, she said, USU’s athletic director, Scott Barnes, has ordered a jar of jam for each of his department heads for Christmas.  Butcher said she is making Barnes cinnamon spiced white pear jams with blue hats on the lids.

“I have taken something I love to do,” Butcher said about her ability to experiment and make jams.  “Being a pastry chef you always work for somebody else. They tell you what to make for their bakery and it doesn’t matter if you like it or you hate it or if you want to decorate something your way.  It doesn’t matter, it’s their bakery.”

Butcher said she loved working for Crumb Brother’s but she really loves being her own boss.

“The hardest thing for me about owning and running my own business is the complete lack of experience on the business end,” Butcher said. “I can cook, organize and create the food aspect, but I have no business experience at all. “ She said this year has really been a learning experience. “You really have to set your own motto, beliefs, ideals and stick to them on your own.“

On top of making, managing, organizing and selling her jams, Butcher said she really likes the homemade aspect of the business and enjoys hearing kids say their mom makes the best jam. “That’s what kids need to say,” Butcher said. “Your mom does make the best and my jam is just as good as any other mom’s.”

Butcher said overall she has really enjoyed her experience experimenting with different food, running her own business and supporting other local businesses.  “My Favorite part is that it’s mine,” she said.

NW

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